Our Story

My name is Bryan Perla, I am 23 years old, and I am the Founder and CEO of Little ELF Gift Wrap Cutter.

I am an inventor at heart. Dreaming, prototyping, and making new products is what makes me excited about the future. I designed Little ELF to solve the annoying issue associated with wrapping presents. I watched my family and friends continuously struggle with cutting wrapping paper. I knew I needed to revolutionize how people cut wrapping paper. So, I created Little ELF!

Little ELF solves this big problem in a simple way. Little ELF is a great product that saves a lot of time for parents, friends, and of course Santa! This is a product that makes holidays less stressful, so people, including yourself, can focus more time on family and what matters most.

In 2016, I launched Little ELF Gift Wrap Cutter in high school and presented it to my teachers and peers through a fair. The response was amazing. I decided to pursue my idea further to see where it could go and what else I could learn about product development and business.

In 2018, after 2 years of design and development, as a freshman at Stanford University, I launched Little ELF on Kickstarter, where I raised over $130,000 in only 45 days. This allowed Little ELF to go straight into mass production. 

In 2019, I had the opportunity to go on ABC's hit show Shark Tank. Here I presented Little ELF to some of the most powerful men and women in the business world. After getting two offers, I ended up striking a deal with Lori Greiner.

Since my airing on Shark Tank, Little ELF has become a household brand being a 'Best-Seller' on Amazon. Along with this, Little ELF is sold in over 15,000 retail stores including some of the worlds largest such as Walmart, Target, Hobby Lobby, and many more. 

This product has been an amazing journey. My goal through this product is to bring excitement and fun to such a tedious task like cutting wrapping paper.

Little ELF: Gift Wrapping Made Fun and Easy !


Bryan Perla, Founder/CEO

Little ELF Products, Inc.